Double Your Income - Guaranteed - Using a Powerful Little Known Idea
In today's article, I will show you:
- How you can dramatically increase the net profit of your current business, no matter what it is, by using one little known and completely free technique.
- How you can create sales from nothing-by promoting educational products you don't already have-at least in a manifest form.
- How to follow your most crucial figures
- And much, MUCH more...
First, how does this work?
It's viral marketing, plain and simple. Basically, you would create educational audio or video files related to your business. Then you offer them as an incentive for people to buy your service. Let's say that you're a Real Estate Agent. You see a homeowner who wants to sell his home, and you want to be the one to do it.
With your promotion, you can then say: "I am the only Realtor in this area who not only has the lowest commission price, but I am also willing to GIVE you this amazing DVD called 'How to Sell your Home Faster at a Higher Price.' If this DVD sounds interesting to you, then all you have to do is sign with me and it is completely yours, free of charge. It's my gift to you."
You can see how this one little extra can set you above the competition-literally for pennies on the dollar! If you do business on the Internet, that's even better. You won't even have to pay the $20 or so for a bundle of DVD-Rs. You can just post it up on your website, and there you have it.
Okay, so where do you get the material for this DVD promotion? This is the best part, since it costs you nothing. There are three places you can get your content:
1. Your own head. You can bet that you know more about your niche than the person coming to you for services.
2. Internet research. If you know how to use a search engine like Google, you can find vast amounts of information about your products and services-some of which may help you in your own practice.
3. Interviewing experts. Your customers may not know you from the next guy, but if you can corner an expert in your field-say, at a convention-you have a voice of authority speaking for you.
Now, how to REALLY make this work:
It's all well and good to create these videos and audios and use them as promotional tools. It's another to make people actually want them. There are two mistakes that can be made in creating your instructional material.
- It's not entertaining. The secret of the success of motivational speakers is not whatever quasi-psychological thing they're selling. It's that they can keep their listener's attention. Dry recitation of facts will quickly make your DVD into a coaster.
- It's over the top. Do not use flashing lights and graphics, do not have loud background music, do not wear a clown suit-- unless, you're actually a clown. The point is, do not distract your audience from your message.
With these things in mind, you can see your business' income skyrocket. The best part is it costs virtually nothing.
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